Uestion Chapter 2 & 3 MCQ’s: Marketing Management 13th edition by “Kotler” Chapter 2: Developing Marketing Strategies & Plans 1. Garo Special Byakuya No Maju Movies. A key ingredient of the marketing management process is insightful, ________ marketing strategies and plans that can guide marketing activities. Measurable c. According to a chapter story about H&M clothing stores, H&M is able to put products out quickly and inexpensively by all of the following EXCEPT ________. Having few middlemen and owning no factories b. Buying large volumes c. Having extensive experience in the clothing industry d.
Having a great knowledge of which goods should be bought from which markets e. Having total control of its distribution channel from the time the goods are produced until the time they are sold 3. The task of any business is to deliver ________ at a profit. Customer needs b. Customer value d.
Products and services e. Improved quality 4. In a hyper competitive economy such as ours, a company can win only by fine-tuning the value delivery process and choosing, providing, and ________ superior value. Communicating b. Selecting target markets with c. Developing e. Researching 5. Garganta Amazing Colossal Woman more.
Question Chapter 2 & 3 MCQ's: Marketing Management 13th edition by 'Kotler' Chapter 2: Developing Marketing Strategies & Plans 1. A key ingredient of the marketing. Question Chapter 2 & 3 MCQ's: Marketing Management 13th edition by 'Kotler' Chapter 2: Developing Marketing Strategies & Plans 1. A key ingredient of the marketing. Marketing by philip kotler 13th edition mcqs chapter 1 mcq's marketing. Chapter 2 mcqs marketing management 13th edition by kotler, chapter 2 mcqs.
The traditional view of marketing is that the firm makes something and then ________ it. Distributes d.
Today, the “mass-market” is actually splintering into numerous ________, each with its own wants, perceptions, preferences, and buying criteria. Micro markets b.
Market targets c. Macro markets d. Customer cliques e. Demographic units 7. The first phase of the value creation and delivery sequence is ________ that represents the “homework” marketing must do before any product exists. Choosing the value b. Market research c.
Target marketing d. Service consideration e. Projective thinking 8. The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product. Developing b. Distributing c. Communicating d.